77bf Privacy Policy

Introduction

77bf ("we", "us", "our") operates the online casino and sports betting platform accessible at https://77bf.io (the "Platform"). This Privacy Policy describes how 77bf collects, uses, stores, shares, and protects personal data relating to individuals ("you", "your") who access or use the Platform, including registered account holders, visitors who browse without registering, and individuals who contact our support team.

This policy has been prepared in accordance with internationally recognised data protection principles and applies to all personal data processed by 77bf in connection with the operation of the Platform and the delivery of services to players in Bangladesh and elsewhere.

If you have any questions about this policy or about how we handle your personal data, please contact our support team at [email protected] before using the Platform.

Data We Collect

77bf collects personal data through several channels: directly from you during registration and account use, automatically through technical systems as you interact with the Platform, and in limited cases from third-party service providers where this is necessary to verify your identity or process transactions. The categories of personal data we collect are set out below.

2.1 Registration & Account Data

• Full legal name as it appears on your National Identity Card (NID) or passport
• Date of birth (used to verify that you meet the 21+ age requirement)
• Residential address in Bangladesh, including division, district, and postal code
• Mobile phone number (used for account verification, two-factor authentication, and support communications)
• Email address (used for account communications, password recovery, and marketing where consent has been given)
• Username and encrypted password credential

2.2 Identity Verification (KYC) Data

• Scanned or photographed copies of government-issued identity documents (NID, passport, birth certificate)
• Proof of address documents (utility bills, bank statements, or equivalent dated within 90 days)
• Screenshots or confirmation documents evidencing ownership of the MFS account (bKash, Nagad, Rocket, Upay) used for deposits or withdrawals
• Selfie photographs submitted for facial verification purposes where required

2.3 Financial & Transaction Data

• Deposit amounts, dates, and payment method references (MFS transaction IDs, masked card numbers)
• Withdrawal requests, amounts, and settlement records
• Account balance history and bonus fund transaction logs
• Records of all Real-Money Wagers placed, including game type, stake, odds, and outcome

2.4 Technical & Device Data

• IP address at the time of each login and session
• Device type, operating system, browser type and version
• Mobile network operator and approximate geolocation data (country and city level) derived from IP address
• Session duration, pages visited, click-path data, and in-session activity logs
• Cookie identifiers and similar tracking technology data (see Section 5)

2.5 Support & Communications Data

• Records of all live chat sessions, emails, and support ticket exchanges between you and the 77bf support team
• Content of any complaint, feedback, or dispute notification submitted by you
• Call or voice records where telephone support is provided (if applicable)

How We Use Your Data

77bf uses the personal data described in Section 2 for the following purposes:

Legal Basis for Processing

77bf processes your personal data on the following legal bases, which correspond to the purposes set out in Section 3:

• Contractual necessity: Processing that is required to create your account, verify your identity, process deposits and withdrawals, settle bets, and deliver the core services you have contracted for when you register on the Platform.
• Legal obligation: Processing that is required to comply with applicable laws, including anti-money-laundering record-keeping requirements, the retention of financial transaction records, and the disclosure of data to lawful authorities upon receipt of a valid legal order.
• Legitimate interests: Processing carried out to pursue 77bf's legitimate business interests, including fraud detection, platform security, responsible gaming monitoring, and the improvement of our services — provided that these interests are not overridden by your privacy rights in the circumstances.
• Consent: Processing carried out on the basis of your freely given, specific, and informed consent, including the sending of marketing communications and the placement of non-essential cookies. You may withdraw consent at any time without affecting the lawfulness of processing that occurred before the withdrawal.

Cookies & Tracking Technologies

77bf uses cookies and similar tracking technologies (including local storage objects and session identifiers) to operate the Platform, remember your preferences, maintain your login session, and collect anonymised analytics data. The categories of cookies we use are as follows:

• Strictly necessary cookies: These cookies are essential for the Platform to function. They maintain your login session, store your language and currency preferences, and enable secure access to account-restricted areas. These cookies cannot be disabled without rendering the Platform inoperable.
• Functional cookies: These cookies remember your preferences (such as your preferred game category, notification settings, and responsible gaming limits) to provide a personalised experience across sessions.
• Analytics cookies: These cookies collect anonymised, aggregated data about how users interact with the Platform — including pages visited, time on page, and navigation paths — to help us understand and improve Platform performance. No individually identifiable data is retained for analytics purposes.
• Security cookies: These cookies support our fraud-detection and account-security systems by recording session metadata such as IP address, device fingerprint, and login timestamp. They are used to identify and prevent unauthorised account access.

77bf does not use third-party advertising or behavioural tracking cookies. We do not place cookies from social media platforms, advertising networks, or data brokers on the Platform.

Third-Party Sharing

77bf does not sell, rent, or trade your personal data to any third party. We share personal data with third parties only in the following limited and controlled circumstances:

• Payment service providers: We share transaction-relevant data (name, amount, account reference) with bKash, Nagad, Rocket, Upay, Visa, Mastercard, and any other payment processor listed as active in the Platform's cashier, solely for the purpose of processing deposits and withdrawals. These providers are subject to their own privacy policies and regulatory obligations.
• Identity verification partners: Where we use a third-party KYC or age-verification service to assist in processing identity documents, we share the minimum data required for the verification check. These partners are contractually bound to process data only for the verification purpose and to delete it thereafter.
• Game technology providers: Game data (game rounds, stakes, outcomes) is processed by the relevant game provider (including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi) in order to determine and settle game results. Game providers receive gameplay data only and do not receive your registration, financial, or KYC data.
• IT infrastructure and hosting providers: 77bf uses third-party cloud hosting and infrastructure providers to operate the Platform. These providers process data solely on 77bf's instructions and under binding data processing agreements that require them to maintain appropriate security standards.
• Legal and regulatory authorities: We will disclose personal data to law enforcement agencies, regulatory bodies, courts, or other public authorities if we are required to do so by applicable law, court order, or equivalent legal process. We will notify you of such disclosure where we are legally permitted to do so.
• Business transfers: In the event of a merger, acquisition, restructuring, or sale of all or part of 77bf's business, your personal data may be transferred to the acquiring entity. You will be notified of any such transfer and of any material change to how your data is handled as a result.

Data Security

77bf implements a layered, defence-in-depth approach to the security of your personal data. The technical and organisational measures we maintain include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and our servers, ensuring that your login credentials, financial data, and personal information cannot be intercepted in transit.
• Encrypted storage of sensitive data at rest, including password credentials (stored as salted cryptographic hashes, never in plaintext), KYC documents, and financial records.
• Role-based access controls that restrict access to personal data to authorised 77bf personnel whose job functions require it. Access logs are maintained and audited regularly.
• Two-factor authentication (2FA) available to all account holders and enforced for all 77bf administrative access. We strongly encourage all players to enable 2FA on their accounts.
• Intrusion detection and monitoring systems that continuously monitor network traffic and system activity for anomalies, unauthorised access attempts, and potential data breaches.
• Regular security assessments including vulnerability scanning and periodic review of our security posture by qualified information security personnel.

Despite these measures, no internet-based system can be guaranteed to be completely secure. In the event that 77bf becomes aware of a data breach that is likely to result in a risk to your rights or interests, we will notify affected account holders via their registered email address within a reasonable timeframe.

Data Retention

77bf retains personal data only for as long as is necessary to fulfil the purposes described in this Privacy Policy, or as required by applicable law. The retention periods for the main categories of data we hold are set out below:

Upon the expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Where deletion is not immediately practicable due to backup schedules or technical constraints, we will ensure that the data is isolated from active processing until it can be permanently removed.

Your Rights

Subject to applicable law and certain limited exceptions, you have the following rights in relation to the personal data that 77bf holds about you:

• Right of access: You may request a copy of the personal data we hold about you, along with information about how it is being used. We will respond to verified access requests within 30 days.
• Right to rectification: If the personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. For account details, you may update some information directly via your account dashboard; for KYC data, please contact [email protected].
• Right to erasure: You may request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent, or where processing is unlawful. This right is subject to our legal obligation to retain certain records for defined periods as set out in Section 8.
• Right to restriction of processing: You may request that we restrict the processing of your personal data in certain circumstances — for example, where you contest its accuracy or where you object to processing based on legitimate interests, pending the outcome of that objection.
• Right to data portability: Where processing is based on your consent or on contractual necessity, and is carried out by automated means, you may request that we provide your data in a structured, commonly used, machine-readable format.
• Right to object: You have the right to object to processing based on legitimate interests, including profiling for responsible gaming purposes. We will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests.
• Right to withdraw consent: Where processing is based on your consent (for example, marketing communications), you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that took place prior to withdrawal.

To exercise any of these rights, please submit a written request to [email protected] from your registered email address, including your account username and a clear description of the right you wish to exercise. We may request proof of identity before processing your request.

Children & Minors

The 77bf Platform is strictly intended for adults aged 21 years and above. We do not knowingly collect or process personal data relating to any individual under the age of 21. Our registration process requires all applicants to confirm their date of birth, and we conduct KYC age-verification checks to substantiate this confirmation.

If 77bf becomes aware that personal data has been collected from an individual who is under 21, we will immediately suspend the relevant account, void any pending bets, return deposited funds to the originating payment method (subject to verification), and permanently delete all personal data associated with that account within 14 days of discovery.

International Data Transfers

77bf operates as an internationally licensed platform. As a result, your personal data may be processed on servers or by service providers located outside Bangladesh. In particular, our hosting infrastructure, game technology providers (including Pragmatic Play, Evolution Gaming, and others), and certain operational support functions may involve the processing of data in other jurisdictions.

Where personal data is transferred outside Bangladesh, 77bf takes steps to ensure that an appropriate level of protection is maintained by requiring that all international data transfers are governed by binding contractual obligations — such as standard contractual clauses or equivalent data processing agreements — that impose data protection standards consistent with those described in this Privacy Policy.

By creating an account and using the Platform, you acknowledge and consent to the transfer of your personal data to other jurisdictions for the purposes described in this Privacy Policy, subject to the safeguards described above.

Marketing Communications

With your consent, 77bf may send you promotional communications including bonus offers, reload promotions, game launch announcements, and seasonal offers relevant to the Bangladesh market (such as Eid promotions, Pohela Boishakh offers, BPL cricket specials, and IPL betting promotions). These communications will be delivered via email, SMS to your registered mobile number, or via in-platform notifications.

You may withdraw your consent to receive marketing communications at any time by:

• Clicking the "unsubscribe" link included in every marketing email we send
• Updating your notification preferences in your account dashboard under the Privacy & Notifications settings
• Sending a written opt-out request to [email protected] from your registered email address

Withdrawal of marketing consent will be processed within 5 business days. Please note that transactional communications — including deposit confirmations, withdrawal notifications, KYC status updates, and security alerts — are not marketing communications and will continue to be sent regardless of your marketing preference setting, as they are necessary for the operation of your account.

Policy Updates

77bf reserves the right to update this Privacy Policy from time to time to reflect changes in our data processing practices, legal obligations, or the services we offer. The date of the most recent update is displayed at the top of this page and in the last-updated bar above.

Where a material change is made to this Privacy Policy — meaning a change that significantly affects how we collect, use, or share your personal data — we will notify registered account holders by sending a notification to their registered email address at least 7 days before the revised policy takes effect. We will also display a prominent notice on the Platform for the same period.

Non-material changes (such as typographical corrections, formatting improvements, or clarifications that do not alter the substance of our data processing practices) may be made without individual notification, subject to the updated version being published on this page with the revised effective date.

Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy, or if you wish to exercise any of the data rights described in Section 9, please contact the 77bf data support team using the details below. All privacy-related communications must be submitted in English and should include your registered account username to allow us to locate your records efficiently.

• Email: [email protected] (plain text — not a clickable link)
• Subject line: Please use "Privacy Request — [Your Username]" for all data rights and privacy enquiries
• Live Chat: Available 24/7 through the account dashboard after login
• Response time: Within 1 hour during peak BST hours; within 24 hours at all other times
• Support language: English only

For questions about responsible gaming tools, deposit limits, or self-exclusion, please visit the Responsible Gaming page. For answers to common account and payment questions, please visit the FAQ page.